Marketing
Having the classical 4 P of marketing (Product, Price, Place, Promotion) in mind, we provide assistance in particular with the answers to the strategic questions regarding product range and price policy. But we have also conceptually supported the planning and preparation of product launches. The holistic consideration of these topics including the sales aspects and involvement of all stakeholders provides real added value in our work.
Sales
Sales is more than just contracting, and while luck never hurts, it should not be the basis for success. Success in sales is based on struc-tured, goal-oriented and consistent customer acquisition and customer relationship mana-gement. A clear and common understanding of the potentials, the development of the appropriate strategy and the consistent im-plementation form the basis for sustainable success. This can be planned through the definition of measurable KPIs, and their regular review.
Business Development
Business development is a broad field, encompassing both the territorial expansion into new regions and markets, as well as the expansion of distribution in existing markets. Of course, the expansion of the product range or the entry into completely new product categories are also part of it. Make or buy is one of the basic questions to answer when creating the right strategy. A detailed business plan including opportunities and risks and contrasting all significant cost items and investments with turnover and potential profits is essential to offer the necessary transparency for the stakeholders to make decisions.